Why Choose Just Pure Minerals?

Just Pure Minerals offers 100% vegan cosmetics crafted in small batches. Our pure makeup mineral products are free from synthetic preservatives, dyes, bismuth oxychloride, parabens, and nanoparticles commonly found in other cosmetics. Ideal for sensitive skin, we avoid even natural ingredients that can cause irritation. With Just Pure, you can indulge in luxurious products that nurture your skin without harmful non-vegan ingredients used by other cosmetic companies. Plus, our commitment means you’ll enjoy products that are never animal tested, leaving you glowing with good health and good karma.

The Just Pure Minerals Mission

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We don't believe every woman has to wear makeup to feel beautiful. We DO believe that those who choose to wear any amount of makeup - or even clear lip balm - have a right to safe, healthy, non-irritating, beautiful, fabulous, and affordable pure makeup mineral options. We advocate for just minerals that come in usable colors, ensuring that you can find just pure products that won’t be discontinued right after you fall in love with them. You deserve makeup you can count on.

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We also believe you shouldn't have a growing pile of unusable makeup in that drawer of your bathroom. That's why we provide inexpensive samples of just minerals and just pure products, along with opportunities to always try free samples of pure makeup mineral options before choosing full-size items that are perfect for your complexion. We're on your side, helping you discover the best pure minerals for your beauty routine!

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Sign up for our Hardly Ever* Newsletter to be notified of occasional awesome specials on just pure products and the release of new pure makeup mineral items.

*We will NOT be cluttering up your Inbox. We focus on just minerals and pure minerals to keep your experience enjoyable.

Why Choose Just Pure Minerals?

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The Just Pure Minerals Mission

Why Choose Just Pure Minerals?

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