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Just Pure Minerals
Just Pure Minerals
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What Does "Vegan" Mean in Reference to Makeup?

No Animals Were Harmed in the Production Of These Cosmetics

  That's pretty much it, in a nutshell.


We care about and respect animals. We don't want to be involved in anything that harms or exploits them in any way. So we make sure all the ingredients are cruelty-free. None of our products are ever  tested on animals, and they have no animal- or insect-related ingredients, including our makeup brushes.  


Who wants to apply eye shadow with a squirrel-hair brush anyway? That's just wrong in every conceivable way. 

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Just Pure Minerals

Boise, Idaho

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